Introducing RaceOS – Complete race course automation

OUR TEAM

Meet the experts that make MarkSetBot® possible

Kevin Morin

Kevin Morin

Founder

Kevin is the founder and designer of the MarkSetBot. He built the first prototype in 2014 and now spends his time working on the latest and greatest developments while leading our team. Kevin has more than 20 years of experience leading successful software development teams. Kevin is an avid sailor and especially enjoys racing his Lightning “313” with his brother, Matt and wife, Marcie.

Marcie Morin

Marcie Morin

Graphic Design

Marcie has been a part of the MarkSetBot team since its inception and has provided invaluable creative insight to our processes. She is the mastermind behind “There’s a Botter Way” and nearly all of our graphics. On the water, Marcie can be found most often as a Lightning forward crew. Additionally, she is the commodore of the Michigan District of the Lightning Class.

Jim Thompson

Jim Thompson

Manufacturing

Jim has worked on the MarkSetBot for years and is a vital part of both our manufacturing and development sectors. Our Bots are assembled individually and Jim takes on a huge role in this process. Jim has worked for more than 20 years designing and prototyping new features in the automotive industry. Jim is active in J70, Lightning, and VX One racing circuits.

Doug Wake

Doug Wake

Marketing & Customer Service

Doug joined the MarkSetBot team in 2018 after leading social media and marketing efforts for the International Lightning Class. Doug majored in Finance and Statistics at the University of Wisconsin-Madison. He also is an accomplished sailor having won US Sailing’s Sears Cup and many Lightning regattas in his home waters of Sheboygan, WI and beyond. Recently, Doug competed in US Sailing’s Championship of Champions.

Nic Baird

Nic Baird

Strategy and Partnerships

Nic joined MarkSetBot in 2019 in a sales position. He now focuses on marketing strategy and distribution partnerships. Nic attended Yale University as a Political Science and History major, and led the Yale Sailing Team to multiple national titles. Notably, he was named the ICSA College Sailor of the Year. Nic travels around the world competing on many different One Design boats.

Fin Elliott

Fin Elliott

Business Development

Fin joined the MarkSetBot team in 2019, after studying Computer Science at Boston College. He began his role with MarkSetBot on the feature development team and has helped roll out new GPS protocols and other R&D initiatives. Now, Fin is focused on new and existing customer relationships. Fin has been active in the 420, FJ and Laser classes and now is enjoying racing Lightnings.

Ryan Flack

Ryan Flack

Sales

Ryan joined MarkSetBot in 2020. He has a diverse background in marine sales, leasing and operations, as well as the finance industry. Ryan also understands the ins and outs of sailboat manufacturing. Ryan is an avid One-Design racer with multiple National Championships. He currently races his recently restored 1959 Thistle “Dancing Squirrel”.

Caroline Rochford

Caroline Rochford

Social Media

Caroline joined the MarkSetBot Team in 2020. She graduated from Boston College, where she majored in marketing with a minor in French. While at BC, Caroline was a member of the BC Sailing Team, winning a national championship in 2018. Though she has fully embraced her status as a washed-up former college sailor, Caroline is excited to once again be working with a sailing-minded crew and is hoping to get back on the water soon!

Michael Morin

Michael Morin

Sales and Marketing

Michael has been part of the MarkSetBot team since the beginning. His advertising firm was responsible for naming the Bot and the original design work. His 50 years of marketing experience plus 40+ years of trying to raise Kevin, while capturing tons of flags racing sailboats, gives him huge resources to draw on to help grow the company.