OUR TEAM
Meet the experts that make MarkSetBot® possible

Kevin Morin
Founder
Kevin is the founder and designer of the MarkSetBot. He built the first prototype in 2014 and now spends his time working on the latest and greatest developments while leading our team. Kevin has more than 20 years of experience leading successful software development teams. Kevin is an avid sailor and especially enjoys racing his Lightning “313” with his brother, Matt and wife, Marcie.

Matthew Morin
External Affairs
Matt is the co-founder of MarkSetBot. Together with Kevin, Matt has founded and led four successful businesses, including MarkSetBot; Macro Connect, an IT managed service provider; Hunt Street Station, a coworking space in a 120 year old police station; and Fountain Bistro, a fine dining restaurant. As a lifelong sailor and entrepreneur, he provides strategic direction and mentorship for the organization.

Michael Morin
Sales and Marketing
Michael leads the MarkSetBot sales and marketing team. His advertising firm was responsible for naming the Bot and the original design work. His 50 years of marketing experience plus 40+ years of trying to raise Kevin, while capturing tons of flags racing sailboats, gives him huge resources to draw on to help grow the company.

Marcie Levey
Design and Communication
Marcie leads our branding and communications work. She has a diverse background with experience in project management, business strategy and operations, marketing and design. On the water, Marcie can be found most often as a Lightning crew.

Jim Thompson
Operations
With more than 20 years of experience in designing and prototyping new features in the automotive industry, Jim leads our manufacturing and operations team. An avid sailor, he is active in J70, Lightning, and VX One racing circuits.

Pete Siek
Business Development
Pete focuses on sales and global dealer and distributor development. He brings more than 20 years of global business development experience to the team. Pete is a lifelong sailor racing throughout the Great Lakes and East Coast and spent several years as a sailmaker. Pete races in the competitive J120 class in Detroit.

Tom Meier
Business Development
Tom brings a wealth of experience in sales and engineering. Three guiding principles have led him throughout his business and sailing careers: Honesty, Integrity and Performance. Tom is a lifelong sailor—he began racing at age 8. Past Commodore of Bayview Yacht Club and Director of Little Traverse Yacht Club, Tom has logged 81 races to Mackinac Island.

Fin Elliott
Operations
Fin joined the MarkSetBot team after studying computer science at Boston College. Initially focused on feature development, he now spends his time building new and existing customer relationships. Fin has been active in 420, FJ and Laser classes and now enjoys racing Lightnings.

Caroline Rochford
Social Media
If you’ve reached out to us on social media, you’re talking to Caroline! An experienced social media manager, Caroline is also a former member of the Boston College sailing team. She’s excited to once again be working with a sailing-minded crew.
Technical Collaborators
Nels Benda
Engineering
Jacob Gardner
Engineering
David Campbell-James
Special Feature Contributor