Our MarkSetBot team organizes and operates using the Entrepreneurial Operating System (EOS), a set of concepts and practical tools used by companies around the world to clarify, simplify, and achieve their vision. It keeps us focused, disciplined, on track and rowing the boat in one direction.

One part of the EOS method is to identify and then live the company core values. We built our core values as a team and we’re proud to live them in our work.

At MarkSetBot, our purpose is to make it easier to set great race courses. And our most significant goal, our 10-year target, is to supersede the traditional mark as the standard for sailboat racing worldwide. Our core values are what we lean on to get us there. They guide us on our journey to deliver solutions for our customers and innovate for the future.

This is who we are:
Passionate About the Sailing Community and Interested in Growing It

Growing the sport of sailing drives us.

Be Excellent to Each Other

We’re a team, we enjoy working together, and we always step up to support our teammates.


We do what we say and we do the right thing, even when it isn’t easy.


We are always learning and always looking for a better way.

Relentlessly Positive

We start from a place of possibility and we have fun along the way.


We believe we can solve any problem. We don’t give up.


We strive for excellence in everything we do.

This is the backbone of our company culture and how we aspire to do business every day — with our customers, our partners, the sailing community and each other.